For the 2026 Super Bowl, Turning Point USA (TPUSA) announced an alternative to the official halftime show headlined by Bad Bunny. The group promoted its own livestream event, called “The All-American Halftime Show,” positioned as a celebration of “faith, family, and freedom,” running at the same time as the official performance.

TPUSA, a U.S. nonprofit founded in 2012 by conservative activist Charlie Kirk, moved forward with the event despite criticism and political disagreements surrounding the choice of Bad Bunny as the official halftime performer. The alternative show features a lineup led by Kid Rock, along with Brantley Gilbert, Lee Brice, and Gabby Barrett.