As if Super Bowl LX didn’t already deliver plenty of drama, an unexpected moment stole attention when a shirtless streaker ran onto the field during the fourth quarter of the game at Levi’s Stadium in Santa Clara, California. The man sprinted in from the south end zone and nearly crossed the field before being tackled by a player and quickly surrounded by security.

Videos shared on social media showed officials pinning him down and escorting him away, though not before he managed a quick wink toward the camera.What sparked even more curiosity was the message written across his body. In bold black ink, his chest read “Trade in the blind spot,” while his back displayed “Trade with Athena” along with his social media handle—appearing to be a risky promotional stunt.

The incident was not shown during the live broadcast, as networks typically avoid airing such disruptions to discourage copycats. However, clips of the moment quickly went viral online. Reports later identified the field invader as Alex Gonzalez, who is said to have done something similar before.